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  How to Select a Theme

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It’s time to select your theme.


Paid Themes vs. Free Themes

Investing in a paid theme vs. a free theme is a business decision that’s totally up to you.

There are a lot of options out there. We started with a free theme and that totally worked at first, but we spent a lot of time and money redesigning later.

If I was starting again, I would select the Genesis framework and a Genesis child theme from the beginning (this is what we use now) and save myself the redesign hassle.

Genesis themes are very clean, which is better for SEO (search engine optimization -- something that will bring you more google traffic.) They are mobile responsive (which is likely how a large percentage of your readers will view your site); and they have amazing support.

While not as search engine friendly, there are also free themes available that you can start with if your budget is tight. Sugar and Spice is one of my favorite free themes. You can always start with a free theme like we did and redesign later.


Favorite Genesis Themes

Don’t get so caught up choosing a theme, and not start because of it. You can always change it later if needed. Here’s a great list of popular Genesis themes from which to choose. If I was at the beginning point, as you are now, I would select one of these:

9 Popular Genesis Themes:

We will be using Genesis framework + theme in our examples throughout this course, which is the route we recommend.

Tip: If you do go with a paid theme, keep your receipt. Business expenses are tax write offs at the end of the year.